28 Mar 2023
DiamondWorld Directory
Home |
The Beti show begins IIJW 2013 on a grand note
Leading models, film and TV personalities walk the ramp for a cause
By: Diamond World News Service
Aug 5 2013 12:32PM
Reference: 8064  

Akshay Kumar and Sonakshi Sinha
Akshay Kumar and Sonakshi Sinha
The opening show at the India International Jewellery Week (IIJW) 2013, was entitled Beti, where India’s leading jewellery brands Nakshatra, D’damas, Gili, Asmi and Envi by Gitanjali and Gemfields presented an array of new designs.

‘Beti’ is a joint initiative of Gitanjali Group and Anu Ranjan and is focused on empowering women, as well as aiding those who have suffered from acid attacks and other atrocities. At the show Beti, brand ambassador Anushka Ranjan was joined by the leading names from the television fraternity, socialites, industrialists etc who extended their support to the Beti movement.

Appearances on stage included D’damas brand ambassador Sonakshi Sinha and Akshay Kumar, her co-star in Once Upon a Time in Mumbai Dobaara, 80 celebs from different walks of life, Miss India International 2011 Ankita Shorey in a fashion sequence presented along with designer Mohini where models showcased some dazzling ornaments from the presenting jewellery brands.

Sonakshi Sinha exhibited a diamond studded choker necklace from the new collection from D’damas, while Ankita Shorey wore jewellery from Nizam, along with other models wearing deisgns from Nakshatra, Asmi, Gili and Envi.

Also seen on ramp was Sonali Mukherjee, a victim of an acid attack, who received help from Beti for her treatment and rehabilitation. She shared both her charm on the ramp and appreciation for the support she had received. Mohini’s new collection displayed a range of contemporary fashion wear. The entire show was presented in different sequences interspersed with performances by singers Rahul Vaidya and Palak Mucchal. A mélange of contemporary and classical dances all very relevant to the campaigns undertaken by Beti.

Beti founder Anu Ranjan expressed her appreciation of the support her platform has received from the jewellery industry and the film and TV fraternity. “With their help and backing we have been able to make a real difference to the lives of so many disadvantaged women,” Gitanjali Group Chairman Mehul Choksi added, “Industry today has an important role to play in nation building. We have undertaken different CSR programmes and joining hands with Beti is part of these initiatives.”

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 33143
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 10756
GJEPC Chairman Interview
Views: 29199
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 40582
Promo for IJ Awards 2012 at NDTV Profit
Views: 58166
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 69848
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22489
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 51747
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 54328
Member of:
Supporter of: