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Sylvie Collection celebrates 10th Anniversary with "A Decade of Diamonds" launch at JCK LUXURY 2017
This is the largest debut of product in the history of The Sylvie Collection and represents the culmination of designer, Sylvie Levine’s life work since the brand’s inception in 2007.
By: Diamond World News Service
Apr 21 2017 10:09AM
Reference: 15112  

The Elita Ring
The Elita Ring
The Sylvie Collection, Texas-based designer bridal jewelry brand will commemorate their 10th anniversary with the premiere of 10 new bridal collections, in addition to an elegant assortment of feminine and delicate day of wedding bridal jewellery during the JCK LUXURY trade show in Las Vegas from Friday, June 2nd - Thursday, June 8th, 2017.

The brand will welcome members of the press and JCK LUXURY attendees to join them for a private Champagne Toast at their booth (LUX-101) during happy hour on June 4th and June 7th, in celebration of the 10-year anniversary and debut of the new line. The 10 new collections boast over 100 designs in total, making it the brand’s largest collection debut to date.

In support of the milestone anniversary and the new product offerings, The Sylvie Collection will also be launching “The Elita Ring”, a special edition diamond engagement ring. Additional support for the launch will include; new in-store retailer displays, and a refreshed, contemporary website and press materials. Consumers will be offered a chance to win a full mounted engagement ring and wedding band set, valued at $7,000.

The Elita Ring

This is a special edition diamond engagement ring. The ring showcases the unique artistry of Sylvie as a designer and celebrates the decade of diamond craftsmanship set forth by the Sylvie collection. Just like your one true love, “Elita” means “The Chosen One”, and is truly a unique and elegant symbol of your love. Featuring a 1 carat round brilliant center diamond, the Elita is also surrounded by four lustrous diamonds and heart shaped filigree to celebrate love. The ring is completed by a second shimmering diamond halo on the outside. The diamond encrusted split shank add an even more exciting display to this stunning and one-of-a-kind ring. Available in rose, white or yellow gold, 14K, 18K or platinum, the Elita is embodiment of Sylvie’s life work and is available only at fine Sylvie collection authorized retailers throughout Canada and the U.S.

Known for her customized options and exquisite designs, Levine crafted the bridal collections with the desire to satisfy her customers’ requests for unique and intricate jewelry. The collections feature fresh twists on best-sellers, new stackable engagement ring band sets, complex filigree, two-tone metal combinations and more. New bridal collection designs will range in price from $900 - $4,500 retail.

“These new collections are the culmination of my life’s work,” says CEO/Designer Sylvie Levine. “They are the most intricate and detailed pieces I have ever created, and like a proud mom, I cannot wait to share them with the public. To celebrate our 10th anniversary, I wanted to create very diverse, yet delicate bridal styles that will appeal to a wide range of modern brides.”

In-Store Retail Displays

To complement the extensive bridal selection, The Sylvie Collection will also reveal new in-store displays designed with their existing and future retail partners in mind. Displays are available in varying heights with optional extensions, and feature innovative elements like flexibility and customization offering retailers the ability to create engaging displays for their showcases.

Sylvie’s fashion collection displays have also gone through a redesign for retailers and can be showcased alongside Sylvie Collection bridal lines.

“I wanted to create a canvas for my jewelry to be displayed in stores. When you hand your merchandise and materials to the store merchandisers, I like to think of it like it’s giving an artist the tools to create. The functionality and customizability of the new displays allow our retail partners to merchandise the store in a way that is engaging and attractive to customers,” says CEO/Designer Sylvie Levine.

pdated website which will launch in May 2017.

Website Redesign

In addition to new products launching in 2017, the brand is thrilled to premiere an entirely updated website which will launch in May 2017. The new site will feature a modern, sophisticated design and interactive navigation. Designed with both B2B and B2C site visitors in mind, the new website will showcase product and collections in a unique yet functional layout. To coincide with the updated website, Sylvie Collection has made new branding and press materials available to retail partners, who will showcase the brand’s new product offering for 2017 and act as consumer related selling tools. New and improved materials include beautifully designed consumer brochures, digital flipbooks and video.

The Contest

For Sylvie fans throughout the United States, Sylvie is offering customers a chance to win a full mounted diamond engagement ring and matching wedding band valued at $7,000. Sylvie fans can submit entries from April 1st - May 14th via the Sylvie Collection website. To enter, participants have to option to submit their contact information, or upload a photo or video that represents their personal love story. Entrants are encouraged to share content and use the hashtag #DecadeOfDiamonds on social media to gain a higher chance of winning the prized wedding set.

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