For the Swatch Group, the month of December was recorded as its strongest month ever in turnover. The group achieved this despite the ‘depressing currency situation’. The group’s sales exceeded £4.78 billion, also a first for the company. Its gross sales rose 21.7 percent over 2010. The gross sales of its watches and jewellery unit rose 26.1 percent, Boosted with retail promotion and marketing offensives.
Most of its brands did well with double-digit growth rates. The brands that performed well witnessed growing sales across all regions including greater China and across all price segments.
The Group’s production was also steeped up with favourable demand for all types of components, which contributed to a marked gross sales increase of 32.6 percent. But the production segment of the Group, a noted by the company, continues to face some bottlenecks.
The group looks upon 2012 as a ‘major challenge’ and yet is optimistic of ‘generating qualitative growth’.