Swarovski conducts Pure Brilliance Swarovski Zirconia education workshop

Swarovski organized Pure Brilliance Swarovski Zirconia education workshop on December 12, December 2014 at Hotel Citrine, Bangalore.

The workshop witnessed massive response from the Jjewellers of entire Karnataka and was a huge success. The objective of the workshop was to educate and create awareness about the Swarovski brand and its products and value added services, shaping business opportunities for the retailers through direct association with the brand. The attendees in the workshop were gold and silver jewellery manufacturers, wholesalers, retailers, designers and stone dealers from the city of Bangalore and entire Karnataka state.

Swarovski has made the workshop very interesting for the jewellers through informative presentations and interactive sessions, presenting brand and product films, showcasing the entire range of products, application lab., and inspired them through the stunning trend design pieces made with Pure Brilliance Swarovski Zirconia and Swarovski Gemstones created by our branding partners across India.

The Pure Brilliance workshop saw the overwhelming response and the excitement about the products and services that induced constant discussion and exchange of ideas which was remarkable.

The feedback from the jewellers towards Swarovski education workshop was amazing and beyond expectation. It was very much appreciated and valued by them in all aspects. They were very much satisfied with the openness to hear them and the information provided during the workshop. They expect such workshops to be conducted by Swarovski regularly.

Rajendra Jain, Managing Director, India said, “The pure brilliance workshop have become an excellent platform to educate and create awareness about Swarovski`s brand and products across entire India. Further it gives us the brilliant opportunity to meet all the jewellers and to interact with them directly in their home town.

Bangalore as well as the entire Karnataka state always remained as one of the important markets for our business and generating good line of customers and sales.

The focus is on forging long-term creative collaborations and relationships, aimed at strengthening the brand identity and position in the market place. Ingredient Branding partners profit from the value added to their products by the Swarovski brand through the use of immediately recognizable “Made with Swarovski Gemstones”, “Made with Swarovski Zirconia”, and “Made with Swarovski Marcasite” product tags and point-of-sale materials.”