Swarovski collaborates with Jabong.com for ‘Create Your Style’ kit

Swarovski is introducing the Indian market to its product (brand) ‘Create Your Style’, which it is launching in collaboration with online fashion marketplace Jabong.com, reports say. With this initiative, it is offering ‘Create Your Style’ jewellery kits with the first edition including earrings, necklaces, bracelets and pendants, reports add. A look book accompanies the kit.

The entire purpose of the kit is to enable women to create their own style statements with jewellery and not just offer jewellery for the sake of ornamentation. One can combine Swarovski crystal components for different looks, adding to the versatility in styling, reports add.