16 Oct 2021
DiamondWorld Directory
Home |
News
Home
Swarovski Runway Rocks comes to Mumbai
A unique platform of creativity for Indian designers
By: Diamond World News Service
|
Apr 26 2008 3:59PM
|
Reference: 2554  

DecreaseIncrease
Swarovski, for the first time, held its SWAROVSKI RUNWAY ROCKS edition in Mumbai on 23rd April 2008, at the Grand Hyatt. The event is an internationally acclaimed couture collection of spectacular catwalk jewels, commissioned by Swarovski from the most cutting-edge international designers in cut crystal for jewellery, fashion and interiors, to experiment with their creativity with crystals. For this edition, Indian talent was also promoted. The Indian connect was brought forth with participants Manish Arora, Rohit Bal, Surily Goel, Farah Khan, Malini Ramani, Rocky S, Tarun Tahiliani, JJ Valaya and Suneet Varma. The international designers included Collado Garcia, Zaha Hadid, Francis Mertens, Pippa Small, and the infamous "Mr Pearl".

The event displayed the previous collection highlights created by Philippe Ferrandis, Elizabeth Galton, Erik Halley, Christopher Kane, Linjing, Corto Moltedo, Jean Paul Gaultier, Luigi Scialanga, Philip Treacy, Lesley Vik Waddell, and Valentin Yudashkin. "Swarovski is thrilled to bring RUNWAY ROCKS to a vibrant and exciting destination as India, such an important jewellery market. It has been an honour to collaborate with local Indian designers and to experience their interpretation of the RUNWAY ROCKS concept, adding to the international acclaim of the collection." said Ms. Nadja Swarovski - Vice President of International Communications at Swarovski and the 5th generation descendant of the founder Mr. Daniel Swarovski.

The RUNWAY ROCKS was meant to celebrate the rarefied art of catwalk jewellery, paying homage to Swarovski’s long tradition of creative collaborations with couture, exploring form, volume, movement and light, experimenting with crystal creativity. The event backdrop was centred around the Jantar Mantar monument in Jaipur, which is unique in its scale, precision and endeavour for accuracy in the study of the Universe. The back-stage assistance was provided by MAC Cosmetics as the official make-up partner and sponsor, while Henna artist Ash Kumar was to create body art using CRYSTALLIZED™ - Swarovski Elements on the models.

Swarovski has rebranded its precision-cut loose crystals, as Crystallized – Swarovski Elements. Through this product brand, Swarovski celebrates its heritage of mutually creative collaborations, working hand in hand with leading world designers like Armani and Versace, Alexander McQueen and Viktor & Rolf. RUNWAY ROCKS was originally launched in London, in 2003, with a ground breaking, conceptual catwalk show, the first of its kind devoted to fashion jewellery.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2021
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 29986
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 6367
GJEPC Chairman Interview
Views: 26273
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 36035
Promo for IJ Awards 2012 at NDTV Profit
Views: 50008
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 63248
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20272
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 47941
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 47063
Member of:
Supporter of: