Well-known jewellery designer Stephen Webster joined hands with Atelier Swarovski to launched a jewellery collection that used lab-grown diamonds and recycled gold.

“A diamond is a diamond is a diamond,” Nadja Swarovski was quoted by a news report as she unveiled Atelier Swarovski’s latest collection.

Atelier Swarovski is the company’s high-end label that produces design-led collections in collaboration with an array of creatives ranging from Peter Pilotto to Zaha Hadid. The brand turned 10 last year and to mark the occasion, Swarovski moved it forward by venturing into fine jewelry and raising its red-carpet profile.

The news report further metioned that Nadja Swarovski did so by embracing the still-nascent concept of lab-grown diamonds, at a time when there was much skepticism from traditional jewellers. The products, she said, are aligned with Swarovski’s broader company ethos.

For Webster — who continues to work with mined diamonds — the appeal was in embracing a fast-moving, new trend and speaking to a new audience.

“Working with (cultured) diamonds is quite controversial for sure, but ever since they came onto the market I found the idea interesting,”Webster quoted to have said. He pointed to designers Marc Newson’s and Jony Ive’s upcoming launch of a ring made from a cultured diamond with 2,000 facets. It’s set to be auctioned for charity during Design Miami in December.

“Something involving technology never stops. We are going to see a product that is going move at a pace that I find very exciting,” he was quoted by the news report.

They collection includes double finger rings, stud earrings and elegant charm necklaces, with prices ranging from 1,290 pounds to 7,490 pounds.