28 May 2020
DiamondWorld Directory
Home |
News
Home
Sparkle Cut Diamonds Unveils Proprietary Precision Technology
The e-commerce platform will offer a highly customizable, service-oriented, buying experience for engagement rings and diamond jewelry, featuring an exclusive diamond cut called The Sparkle Cut.
By: Diamond World News Service
|
Nov 24 2018 1:57PM
|
Reference: 16816  

DecreaseIncrease

Meet Sparkle Cut Diamonds, a new diamond brand poised to disrupt the traditional diamond industry by offering consumers what they want above all else — a diamond with optimum sparkle. Pioneering new technology coupled with a direct-to-consumer e-commerce pure play, marks the launch of this exciting new voice in the engagement ring and diamond jewelry category.

Introducing Sparkle Cut, the way to get you the perfect diamond for that perfect someone for less money than you thought possible.

Sparkle Cut Diamonds is the first brand of its kind in the diamond industry rooted in technology, value, transparency and a consumer-centric business model. The e-commerce platform will offer a highly customizable, service-oriented, buying experience for engagement rings and diamond jewelry, featuring an exclusive diamond cut called The Sparkle Cut. The brand promise: a superior diamond at an accessible price.

Sparkle Cut Diamonds brings to market a proprietary precision technology typically used in the semiconductor and biotech industries. The exclusive diamond cutting technology yields diamonds with 50 per cent – 100 per cent more sparkle when compared to those without it. Sparkle Cut Diamonds optimizes the inner light released within a diamond while ensuring zero impact on the structural integrity of the stone. This is accomplished by utilizing technology at the atomic level to re-direct beams of light, keeping it from escaping through the bottom of the diamond and redirecting it back up through the table, or top, where the light – or sparkle – meets the eye. These incredibly small, but impactful, nano-cuts are 1/50th the size of a human hair and are not visible even under high magnification. The properties of the diamond are not modified through the process, only the light performance is greatly enhanced – a brilliant outcome.

Leveraging multiple years of technical research + development and extensive consumer research, Sparkle Cut Diamonds is challenging the traditional standard in diamond value assessment (the four C’s) and introducing a new value assessment — the three S’s — rooted in attributes most important to consumers: Sparkle, Size and Shape. Traditionally, consumers have been conditioned that they should pay more for diamond attributes not detectable to the naked eye such as color and clarity; Sparkle Cut Diamonds prioritizes the attributes consumers care most about – sparkle and size – enabling them to offer much greater sparkle and more size for the price.

“The launch of Sparkle Cut Diamonds represents a paradigm shift in a very traditional industry,” stated Jo Lawson, Chief Marketing Officer and Chief Revenue Officer of Sparkle Cut Diamonds. “It’s an exciting time to bring a consumer-centric brand to market, offering a product and service that we know millennial consumers are going to love. Our goal from the onset was to give customers access to diamonds with more sparkle and more size for a great price. It’s as simple as that,” added Lawson.

Personalization is key to the Sparkle Cut Diamonds promise. SparkleCut.com will feature over 50 styles and 1,300 different ring and diamond jewelry combinations across size, setting and metal. Also first in the category – a consumer-centric service model – which ensures fully insured deliveries and a 40-day return policy, no questions asked. In addition, customers receive the exact diamond they view and purchase from the site, and all Sparkle Cut Diamonds have a lifetime warranty and are graded by the Gemological Institute of America (GIA) or International Gemological Institute (IGI).

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
Kosher 23460
Advertisement
HouseAd_Trade Fair
Recent Issue
2020
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26326
GJEPC Chairman Interview
Views: 23653
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 30611
Promo for IJ Awards 2012 at NDTV Profit
Views: 44785
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 45832
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18143
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 43486
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 41733
Advertisement
GIA_2020
Advertisement
M.Tarun
Member of:
Supporter of: