Smiling Rocks had a successful JCK Las Vegas Show 2021 and through the participation of its visitors, it has pledged to plant 8,300 trees with One Tree Planted.

Smiling Rocks was the talk of the town at the lab grown diamond pavilion JCK Las Vegas Show. With every visitor, Smiling Rocks pledged to plant 100 trees with every tree magnet they brought to the booth. It had distributed tree magnets in its invitation card to bring a purpose to the visit at the Smiling Rocks booth.

Smiling Rocks will plant 8,300 trees with its existing charity partner, One Tree Planted. One Tree Planted is a 501C3 non-profit organization with a focus on Global Reforestation. As an environmental charity, they are dedicated to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts around the world. 

 “We are very happy by the response we received from our visitors on planting 100 trees on their behalf. Many visitors were pleased to see our efforts towards sustainability and philanthropy. Together we have pledged to plant 8,300 trees in just 4 days! It’s an amazing feeling to bring smiles to our visitors at the booth!” says Zulu Ghevriya Co-founder of Smiling Rocks.

 The brand gifted each visitor one Smiling Rocks Enamel Heart pendant and Lapel Pin from our Hearts for Hero Campaign as a memento for their visit. The gift serves as a bigger purpose for them to share this happiness and can choose to gift the pendant and lapel pin with their frontline heroes who have supported them in this pandemic.

The brand had a “#instamoment” at the booth, it has added a giant Smiling Rocks jewelry box for visitors to enjoy the experience and bring a beautiful memory with them back home from the show.