Slow First Day of Signature 2015

The first day of the IIJS Signature lacked in energy and was deemed to be slow.
 The energy at the show is very low. Few of the halls were empty even at 3.30 PM on the first day.
The energy at the show is very low. Few of the halls were empty even at 3.30 PM on the first day.

The first day of the IIJS Signature was deemed to be slow and lacking in energy. We spoke to a few exhibitors and most echoed the general consensus. Read their views below:

Kiran Gems: We have good expectations regarding the show. The start is good as in first half starting itself, we have had 10-15 clients approaching us.

K. P. Sanghavi: We have moderate expectations from the show. According to us, it will be an average show as it is a slow market. The wedding season has already passed. It will be more of regular business and cautious buying. We aren't expecting very strong demand.

Swarnmandir Jewel Designer: We have very high expectations from the signature show. We are expecting to do better than last year. We have a product innovation, which will be in high demand. We have launched the studded chains for this show. We have 12-13 designs ready in stock and working on many more.

Osia Gems: We have very moderate expectations from the show as the market is slow, the bridal season is passed and there seem to be lesser number of exhibitors than last year. We have good hopes from Saturday and Sunday. The commercial goods and VS+ goods are moving well and will also work well in the show.

Raniwala Jewellers: In our category of Jadau jewellery, we already have had a phenomenal show in December (JJS). We don't have too many expectations from Signature. The bridal season is over and jewellery is not on the priority list of consumers right now. The energy at the show is quite low. We are expecting a very simple and calm business, unlike last year where we had a great Signature show.

Valentine Fine Jewellery: We have come with moderate expectations and do not expect the show to be excellent. Even if it's mediocre, we will be happy as we have come with same expectations.

Gold Star Fine Jewellery: The expectations are for an average show. The first day is slower than expected. The gold jewellery is doing better. We need to concentrate more on generic promotion of diamond-studded jewellery.


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