Shree Ramkrishna Export (SRK) has launched its online marketing service - Srkexport.com, a B2B platform for sale of diamonds. The company plans to maintain a diamond stock of 5,000 to 6,000 in numbers, and of a variety beginning from 0.30 carats onwards, always. It would also sell diamond jewellery through this link.
As a promotional offer, the company is offering a 2 percent discount on purchase. As a marketing initiative, the company intends to promote the name Srkexport.com as its identity in B2B transactions and not limit it to a website url.
A well planned marketing campaign is being planned for the new service.