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Shree Ramkrishna Export creates first-of-its-kind online ‘Design Canvas’
Allows jewellery piece to be created virtually precisely as in its manufactured version
By: Diamond World News Service
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Aug 2 2010 10:54PM
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Reference: 5184  

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Shree Ramkrishna Export (SRK), a leading Indian diamond manufacturer, launched the beta version of online application ‘Design Canvas’ which allows one to virtually design a diamond jewellery piece as precise as it would be upon actual manufacturing. This is the first concept of its kind for the industry, and is to be launched at the Hong Kong Jewellery & Gem Fair September 2010. It is accessible at SRK's b2b website srkexport.com.

The Design Canvas helps customers virtually sketch their diamond jewellery designs, empowering them to accurately communicate with their prospective customers of what is required to go into the actual making on the piece, including its cost.

Rahul Dholakia, Managing Director, Marketing & Finance at Shree Ramkrishna Export (pictured alongside) spoke on the new application, saying, “Design Canvas will enable customers to create diamond jewellery layout designs virtually and customise each detail that suit every palate. This will also help them determine the exact price of the jewellery by selecting the matching parameters of each diamond in the piece, to the valuable stones available on our online library which comprises of nearly 7000 - 8000 certified diamonds through our automated and advanced search technology.” In situations when the stone of choice is not found or available, the application displays a stone closest to the one requested, explains Mr. Dholakia.

The designs can be documented and reviewed at a later stage for modifications if any, or printed or forwarded. ‘Design Canvas’ aims at refining a design concept to produce the most symmetrical, balanced and beautiful custom jewellery as the final product.

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