The company observes a growing trend of consumers to buy jewellery online, and this association with Flipkart will enable Senco to cater to an expanded reach. The tie-up with Flipkart is observed by the company to help it reach at places where it has no retail presence so far. Also, shopping jewellery online is gaining momentum as per the company, thereby creating a winning proposition for Senco’ retail reach, as per reports.
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