Sarin launches Sarin D-Light™, at the Hong Kong Jewellery Show

Sarin Technologies Ltd is launching its light performance system, the Sarin D-Light™, at the Hong Kong Jewellery Show, which is slated etwee 19th to 23rd Septemer 2011. Sarin’s D-Light™ quantifies a polished diamond’s appearance by accurately measuring its light performance characteristics –brilliance - how much white light is reflected;fire - how much light is broken into colored bursts of light;sparkle - how intense are the diamond’s sudden flashes of light; light symmetry - how symmetric is the play of light returned from the diamond.

Uzi Levami, Chief Executive Officer of Sarin commented, “The Sarin D-Light™ will provide an enhanced, truly 21st-century buying experience by providing vibrant visualisation of a diamond’s appearance under varying light conditions. The Sarin D-Light™ will allow consumers to more readily understand the offered polished diamonds’ beauty and more fully appreciate their value. In addition, Sarin will supply tools and services to the entire industry pipeline, from manufacturer, through trader, to jeweller / retailer so as to better manufacture, trade and sell their polished diamonds with additional emphasis on readily viewable and understandable information based on light performance.”

The Sarin D-Light™ is expected to eefit the diamond industry through: optimising light performance of diamonds and thereby enabling manufacturers to further increase the quality of their polished diamonds; further differentiating between diamonds based on their light performance in addition to the classical 4C’s grading; enhancing the consumer shopping experience and allowing the retailer to engage the customer in a unique, exciting and memorable experience; enabling customers to observe a diamond's visual appeal vividly on screen, enabling them to make a better purchase according to their preferences.