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SWAROVSKI GEMS™ to unveil new products and trends at IIJS 2013
Will launch the Pure Brilliance Zirconia, a revolutionary cut for genuine topaz and Gem Visions 2014
By: Diamond World News Service
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Jul 3 2013 8:59PM
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Reference: 7931  

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For its participation at this year’s India International Jewellery Show, SWAROVSKI GEMS™, Swarovski’s premium product brand for precision-cut genuine gemstones and created stones, has developed a new and exciting booth concept – Stand 1H041, 1H043, 1H045, 1H047, 1G042, 1G044, 1G046, and 1G048. Here the brand presents its well-balanced genuine gemstone and created stone palette, highlighting its latest innovations, the Pure Brilliance Zirconia novelties and its revolutionary cut for genuine topaz. The important gathering will also see the launch of the new Gem Visions 2014 trend and design publication in India.

The IIJS 2013 is slated in Mumbai from August 8 to 12, 2013.

New to IIJS 2013 and the industry are three product novelties that further enhance the Pure Brilliance Swarovski Zirconia. Further drawing on the company’s expertise, the Swarovski Zirconia is now also presented in two new colors: Fancy Green and Fancy Purple. Rounding out the group of product novelties is the new Cushion Cut – another classic cut in the jewelry industry, now precision-cut by SWAROVSKI GEMS™.

SWAROVSKI GEMS™ has also applied its profound knowledge and expertise in precision cutting of fine stones to create a new cut for genuine topaz: the patented Natural Brilliance cut.

SWAROVSKI GEMS™ will also present the 2014 edition of Gem Visions at IIJS 2013, which is its unique inspirational tool that explores the megatrends and design directions for the upcoming year. For Gem Visions 2014, the team has taken the year’s projected megatrends and broken them down into four constituent design directions to facilitate a journey of discovery illustrated by key stories. These design directions are further matched to colors, materials and gemstone cuts and ultimately, to the most appropriate stones from the SWAROVSKI GEMS™ assortment. The 2014 trends center on a concept of dualities, which foster a dialogue between contrasted polarities that unite to forge a new visual vocabulary. There will also be a focus on the gemstone as work of art, a naturally occurring rarity that transcends its beginnings to become both an asset and an object of exceptional beauty. New to Gem Visions 2014 is the inclusion of two trend topics chosen by the SWAROVSKI GEMS™ experts for special focus and elaboration. These areas of interest, “Jogging Gems” and “Vienna Vibrations”, were chosen as inspirations that are expected to have a significant impact in 2014. They not only inspire creators but also unleash opportunities for storytelling, a concept still central to successful jewelry design.

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