SWAROVSKI GEMS™ organises Pure Brilliance SWAROVSKI ZIRCONIA workshop in Kolkata

SWAROVSKI GEMS™ organized a Pure Brilliance SWAROVSKI ZIRCONIA education workshop on 6th December 2013 in the Indian city of Kolkata, as an opportunity to create awareness about the SWAROVSKI GEMS™ brand and products and also shape business opportunities for retailers and wholesalers through direct association with the brand.

The workshop was organised at Calcutta Gems & Jewellers Welfare Association, attended by gold and silver jewellery manufacturers, wholesalers, retailers, designers and stone dealers from the city.

The workshop won much appreciation by the attendees. It offered informative presentations and interactive sessions, presenting brand and product films, and showcasing innovative jewellery design pieces made with Pure Brilliance Swarovski Zirconia and Swarovski Gemstones.

Rajendra Jain, Managing Director of SWAROVSKI GEMS™ India said – “Kolkata is believed to be one of the biggest markets for jewellery. This creates an excellent opportunity for Swarovski Gems™ product pure brilliance SWAROVSKI ZIRCONIA, laser engraved to add further to their brand taste and passion.” He further added that the workshop had “two major reasons, one to educate and create awareness about our brand and products and second to create business opportunities for the retailers and wholesalers through direct association with our brand and creating a win- win situation for both.”