SWAROVSKI GEMS™ launches new innovations at IIJS 2013

During its participation at the India International Jewellery Show (IIJS) 2013, SWAROVSKI GEMS™ launched the New Zirconia Innovations and Natural Brilliance Genuine Topaz, having already introduced the revolutionary Round Pure Brilliance Cut and the matchlessly beautiful Zirconia Diamond Colors. Its participation was an opportunity to create awareness about the SWAROVSKI GEMS™ brand and its products, shape business opportunities, which met with positive results, the company noted.

Gem Visions 2014, the SWAROVSKI GEMS™ unique inspirational tool that explores the megatrends and design directions for the upcoming year was also shared, with the trend books were distributed to all the renowned Designers, Manufacturers and Design Institutes.

Rajendra Jain, Managing Director of SWAROVSKI GEMS™ India said during the IIJS that “We plan to create a very strong presence of our SWAROVSKI GEMS™ brand throughout the industry and support our partners at the retail and consumer levels in India through our ingredient brands “Made with SWAROVSKI GEMSTONES”, “Made with SWAROVSKI ZIRCONIA” and “Made with SWAROVSKI MARCASITE”.

He further added that "We want to stimulate demand and enhance awareness for our Pure Brilliance Concept for Zirconia", thus enhancing 'the strength of our brand' and 'the “SWAROVSKI ZIRCONIA” laser engraved quality seal'.

The company showcased three product novelties that further enhance the Pure Brilliance Swarovski Zirconia. The Swarovski Zirconia is now also presented in two new colors: Fancy Green , a color also found in natural diamonds and is modeled on the famous Dresden Green Diamond that is said to originate from India. The amethyst-shaded Fancy Purple offers unique design opportunities for new color combinations. There is also the new Cushion Cut, another classic cut in the jewellery industry, now precision-cut by SWAROVSKI GEMS™.

NATURAL BRILLIANCE: SWAROVSKI GENUINE TOPAZ - this is a new cut for genuine topaz: the patented Natural Brilliance cut. It is conceived and executed according to the Gemological Institute of America’s exacting parameters for insuring the maximum refracted light and fire, the impeccably calibrated precision-cut facets unleash all of the stone’s inner light and radiance. Swarovski Genuine Topaz gemstones now achieve a 130 percent higher brilliance than any other topaz available on the market. White topaz achieves dazzling heights with the innovative Natural Brilliance cut. The Swarovski Genuine Topaz is also available in a range of vivid colors with the unique Thermal Color Fusion (TCF™) treatment. Unlike other processes, TCF™ creates a beautifully colored topaz containing absolutely no radiation. The TCF™ treatment, patented in both Austria and the United States, has been demonstrated to be both permanent and able to sustain cast-in-place production methods and cleaning processes.