Royal Asscher launches high-end jewellery collection with man-made diamonds

Royal Asscher launched a new luxury brand of jewellery entitled Rebel Chique Diamonds, in which man-made diamonds are used. The collection seeks to bring out the appeal that diamond jewellery needn’t be appreciated only for its classic aura as the ideal most precious and glamorous accessory, and for their symbolisms of eternal love, and being priceless, but can translate into a fashion statement.

Rebel Chique intends to narrate that diamonds are high-end accessories that can change with the season. As such, it will offer inherent advantages of man-made diamonds over natural ones: including that they can be cultivated in colors and sizes very rarely encountered in natural diamonds, hence giving a more personalized approach to the diamond, whilst being chemically, physically and aesthetically (optically) exactly the same as natural diamonds. Man made diamonds also bring with them affordability compared to natural diamonds.

The wink of rebellion in Rebel Chique’s launch campaign says it all. The collection is targeted at the fashionable and independent women. Rebel Chique is being retailed in an unconventional manner through its online store www.rebelchiquediamonds.com. “Royal Asscher stands for gemological excellence and the magnitude of history and has the expertise and exquisite tradition” says Rebel Chique founder Mike Asscher, 6th generation diamantaire. “And Rebel Chique opens a new world for a next generation of diamond lovers, tapping into an entirely new mentality and experience.” A jewel with a diamond in virtually every shape, size and color. A different diamond for every evening dress and weekend pump, is how Rebel Chique is described.