04 Aug 2020
DiamondWorld Directory
Home |
News
Home
Royal Asscher (R) and Helzberg Diamonds (R) announce exclusive US partnership
Launch Royal Asscher (R) Brilliant Cut and the Royal Asscher (R) Helzberg Diamonds (R) collection
By: Diamond World News Service
|
Oct 17 2015 10:49AM
|
Reference: 12084  

DecreaseIncrease
Royal Asscher (R) together with Helzberg Diamonds (R) began their exclusive US partnership with the global launch of Royal Asscher (R) Brilliant Cut and the Royal Asscher (R) Helzberg Diamonds (R) collection in 40 selected Helzberg Diamond (R) retail stores and online on helzberg.com

Edward Asscher, 5th generation of the Asscher family and President of Royal Asscher said about the partnership, “Since Helzberg is dedicated to so many values we share: service, integrity, quality and social responsibility, we make a perfect combination that will last many generations to come.”

On September 28, 2015, the launch event was held in Helzberg’s Kansas City store and kicked-off the three-week US sales promotion tour. Lita and Mike Asscher, both 6th generation descendants of the Asscher family, will be introducing the new diamond engagement ring collection in 40 selected Helzberg stores.

Designed for Helzberg Diamonds (R), this new diamond collection features both Royal Asscher’s signature cuts: the Roya; Asscher (R) cut and the recently introduced Royal Asscher (R) Brilliant Cut, which premiered in June 2005 at the JCK jewellery show in Las Vegas.

The collection uniquely carries the Royal Asscher signature crown in each ring and is designed by Lita Asscher. “The most beautiful part of the newly introduced diamond engagement ring collection is that our consumers can now own a piece of Royalty and truly feel like a princess,” said Lita Asscher, President of Royal Asscher of America.

Both diamond cuts are inspired by the Cullinan diamond, world’s largest rough diamond ever found at 3106 carats. The Cullinan diamond was cut with 74 facets and polished by Joseph Asscher (3rd generation) in 1908 by appointment of Great Britain’s King Edward VII.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2020
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26875
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 986
GJEPC Chairman Interview
Views: 24000
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 31127
Promo for IJ Awards 2012 at NDTV Profit
Views: 45372
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 57672
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18368
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 44020
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 42267
Advertisement
GIA_2020
Advertisement
Kosher 250300
Member of:
Supporter of: