Rosy Blue’s Online Aura

An online study conducted by Intelius showed that 78 per cent of consumers believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them. Now, online reviews of your business probably doesn’t happen 100 per cent of the time, but it happens a lot more than you realise. One company that vouches for the fact that online presence is necessary in this era of abundant smart phones and tablets is Rosy Blue. “In this day and age, having an online presence is critical. If done right, it helps in promoting the brand, communicating with customers and ensuring customer loyalty,” shared Anshul Mehta of Rosy Blue.

When quizzed about their foray in creating online presence, he explained, “The first step was clearly a website which was launched in 2009 at the peak of the downturn in the industry. The website provided users with facilities which had not been seen before, including multiple languages, single click search facility, etc. It helped us to reach out to a wider range of customers, some of whom we otherwise would not have been able to service.”

“But we did not stop there and soon created a mobile application. The mobile application is an extension of our online website. It offers our customers a convenient way of accessing our stocks on their mobile devices. It was a logical extension for us to move from the website to the mobile platform as a way to reach our customers. Mobiles are much more convenient and can be made more interactive for the customers through the mobile applications,” he opined.

We wondered if the traditional gems and jewellery industry gave a good response to this high-tech way of buying. To this he shares, “The response to the application has been surprisingly good. Customers have been keen to adopt the application as it allows them to access our stocks at the time when they need it, making it more useful.”

We then asked him if he thinks it is a strong sign that the initially traditional trade of gems and jewellery is opening its door to modernisation?He answered, “ The gems and jewellery industry has undergone massive technological changes of the last few years. In the past this was more focused on the back end with investments in latest technologies, but now you see it becoming more visible in the customer-facing end. As new channels for sales become acceptable to customers, high involvement purchases like gems and jewellery start moving into those sales channels.”

Sharing the details about their website he said, “Our website is www.RosyBlueOnline.com. The website has many unique features like the single click search facility, multi-language feature, CERTBOOK, Sub User Facility, detailed search options and many more. More importantly it allows our customers to leverage on our inventories and become more efficient in their sales, without holding inventories. Ultimately the online business is about service, and our systems and processes ensure prompt and guaranteed delivery of the stones from our website, allowing our customers to focus on sales and not on the supply chain.”