Rosy Blue exits Tri-Star Worldwide

Tri-Star Worldwide last week bought back all of the interest held by Rosy Blue Group in Tri-Star Worldwide, the New York based proprietor and marketer of CANADIA® branded diamonds and diamond jewelry. Rosy Blue Group’s representatives on the board of Tri-Star have resigned contemporaneously.

“CANADIA® is one of the strongest brands in origin-based diamonds and diamond jewelry. We are pleased to have been associated with the brand in its developmental stage where it has developed a strong following among the trade and consumers. As a result of a strategic review, we decided to focus more on other channels where we can directly add value and provide depth of service to our clients,” says Dilip Mehta, Chief Executive Officer of Rosy Blue Group.

“As we have done so to date, Rosy Blue will continue to manufacture and market CANADAMARK™ diamonds globally to clientele seeking mined-in-Canada products. The Tri-Star divestiture allows us to concentrate on a single, broad Canada-mined line of business,” says Raj Mehta, Rosy Blue NV’s Senior Vice President of Polished Diamond Sales.