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Rio Tinto previews latest Argyle diamond jewelry designs in New York
The mining giant is working with four leading US jewelry designers who have created jewelry
By: Diamond World News Service
Mar 13 2015 3:52PM
Reference: 11269  

Rio Tinto held a preview of its latest range of Argyle diamond jewelry designs in New York, for the US market. The new collections are part of Rio Tinto’s ongoing commitment to the world’s largest retail diamond jewelry market. The mining giant is working with four leading US jewelry designers - Jennifer Dawes, Suzanne Kalan, Matthew Campbell Laurenza and Sandy Leong - who have translated the latest design trends into compelling jewellery collections for the US consumer.

Rio Tinto Diamonds Marketing general manager Bruno Sané said “Diamond jewelry purchases are ultimately driven by design and understanding consumer emotions and translating them into designs is important for the development of the jewelry industry. Rio Tinto’s global marketing is driving this approach in all major and emerging markets.”

Rio Tinto has a long history in establishing and driving growth in the US diamond jewelry market with its champagne diamond promotion activities and more recently its global design platform, Diamonds with a Story. Director of Rio Tinto Diamonds North American office, Brandee Dallow said “I am delighted to preview these collections tailored especially for the US market. The four designers were selected because of their unique perspective on design, unparalleled attention to detail and love of jewelry and fashion. They have brought Diamonds with a Story to life in designs that speak to the origin, beauty and color of Australia’s Argyle diamonds.”

The bespoke collections will be showcased at the JCK Las Vegas trade show in May and sold at select US retailers in June 2015. Each collection features 12-18 pieces including rings, earrings, necklaces and bracelets handmade with 18K gold and Argyle diamonds. The growth in volume from Rio Tinto's Argyle underground mine in Australia will help meet the US demand for diamonds and diamond accessories, as the quality of Argyle diamonds is ideally suited to fashion jewelry collections.

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