The concept of the Nazraana™ brand is inspired by the royal gift giving rituals of past eras. The brand itself is a collection of diamond jewellery gifts for all celebratory occasions.
Rio Tinto Diamonds India representative office manager Vikram Merchant who is responsible for the Nazraana™ initiative said “The television advertisements celebrate the gift giver and evoke the delight of diamond jewellery gifts that is enshrined in the tagline ‘The heart that gifts a diamond shines like a diamond’.”
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