Rio Tinto Diamonds has appointed Bollywood actress Yaami Gautam to be the Brand Ambassador for its Indian diamond jewellery flagship initiative ‘Nazraana’. The Nazraana collection of jewellery is crafted using natural diamonds and hallmarked 18K and 14K gold or 925 silver. It is available in over 150 retailers throughout India.
The actress made her first appearance as Brand Ambassador at the India International Jewellery Week (IIJW) in Delhi on April 12.
Vikram Merchant, Manager of Rio Tinto Diamonds, Indian Representative Office, said, “Nazraana, which takes its reference from royal gift giving rituals of past eras, is woven into the gift giving traditions of modern India. These timeless and beautiful diamond gifts of love are ideal for all celebratory occasions. Yaami’s classic elegance and appeal to the young fashion conscious Indian consumer is a perfect fit for the Nazraana brand”.