Rio Tinto Diamonds to implement many promotional initiatives this year

Rio Tinto Diamonds plans to implement a number of initiatives throughout the year aimed at promoting fashion diamond jewellery in the US and continuing to educate consumers on the versatility and affordability of jewellery created using Argyle diamonds from the remote East Kimberley region of Australia.

The initiatives are planned towards actively supporting Rio Tinto Diamonds’ network of customers.

The first of these initiatives will be the showcase of The Argyle Diamond Jewellery Collection to celebrities, nominees and presenters to wear at the 2013 Academy Awards in late February. The collection comprises 12 pieces of jewellery including award winning champagne diamond jewellery such as the Bulles de Champagne Collier and a beautiful champagne and white diamond bangle from the sustainable jewellery initiative undertaken by Rio Tinto Diamonds in 2012.

Rebecca Foerster, Manager of Rio Tinto Diamonds, US Representative Office commented, “We see these initiatives as instrumental in ensuring that the consumer understands the beauty and value of Argyle diamonds. Other exciting initiatives have been developed and will be outlined at the JCK show in Las Vegas in June.”