10 Jul 2020
DiamondWorld Directory
Home |
News
Home
Richline Group acquires Silpada Designs
The acquisition includes the Silpada brand name, its jewelry designs and all sterling silver and fashion jewelry inventory
By: Diamond World News Service
|
Oct 28 2016 10:04AM
|
Reference: 13570  

DecreaseIncrease
Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway, acquired select assets of Silpada Designs, including the “Silpada” brand name, its jewelry designs and all sterling silver and fashion jewelry inventory.

From its humble beginnings as a business founded by stay-at-home moms, Silpada saw stunning success, becoming the world’s largest home party seller of sterling silver jewelry. Over the past three years significant investments were made to keep Silpada operating as the company worked to enhance and evolve its business to remain relevant in an evolving market.

Terms of the transaction were not disclosed.

Richline Group will continue to produce and market the Silpada brand through new channels, focusing on Silpada’s sterling silver jewelry heritage. The Kelly and Walsh families will no longer be a part of Silpada moving forward.

“We see a tremendous opportunity to bring Silpada back to its creative roots. We plan to focus exclusively on these unique and accessible sterling silver designs that have clearly resonated with so many women across the world. We look forward to honoring the Silpada legacy while finding new ways to invigorate this unique and nationallyrecognized brand”, said Richline Group CEO, Dennis Ulrich.

Richline plans to refocus the Silpada name around its sterling silver offerings. For the balance of 2016, Richline will continue serving Silpada’s customer base with the core products Silpada is best known for, as well as a previously unreleased line of jewelry, as it refines a new direction forward for this national leader in silver jewelry. In addition to ongoing retail sales for the brand, Richline will continue honoring the Silpada Lifetime Guarantee that was in place prior to June 1, 2016 for all qualified purchases until September 2017.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2020
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26675
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 331
GJEPC Chairman Interview
Views: 23869
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 30894
Promo for IJ Awards 2012 at NDTV Profit
Views: 45141
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 57386
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18262
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 43749
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 42013
Member of:
Supporter of: