● The enduring charm of chokers continues into 2024, characterizing sumptuous style. This year, The Everyday Choker takes centre stage, gracing necks from prestigious global to local red-carpet events, inviting wearers to take them out of their lockers and make them an integral part of their daily ensembles. From accent-stone chokers to mixed fancy-cut natural diamond neckpieces, and even unconventional choices like watches worn as chokers, this trend showcases versatility and allure in every form.

Richa Singh, Managing Director, Natural Diamond Council - India & Middle East, said, “In today’s age of fashion, everything and nothing is a trend at the same time. This mix of vintage style with contemporary chic is here to stay. The undertone of individualism was the foundation for Jewellery Trends of 2024. We encourage consumers to embrace their personal aesthetic and express themselves with their natural diamonds, enjoying this era of indulgence.”

A few of the key retail partners of NDC shared their thoughts on the 2024 Jewellery Trends -

Vinod Bamalwa, Founder at Nemichand Bamalwa & Sons said, “ As we enter 2024, I'm thrilled to see a resurgence of timeless elegance in jewellery trends. Diamonds and Pearls are making a comeback, and Chokers are adding a touch of sophistication to any outfit. Fancy Cut Solitaires are also gaining popularity, showcasing the beauty of individuality. While each trend has its unique charm, I believe Diamonds will stand out most to consumers due to their timeless allure and emotional significance. Natural diamonds, in particular, resonate with Gen Z and Millennials who value authenticity and sustainability. In the Age of Indulgence, diamonds represent a symbol of luxury and self-expression. I applaud NDC for shedding light on these trends and driving consumer demand. Their initiatives have been instrumental in our success, and I'm grateful for their insights and support.”

Ashraf Motiwala, Managing Director at A S Motiwala Fine Jewellery said, “Diamonds are not just ornaments; they are also investments. Their enduring value makes them a popular choice for those looking to hold assets that aren't just financially valuable but also portable and private. In an age where indulgence intersects with practicality, diamonds serve as both a luxury and a prudent investment. They are often associated with milestone moments such as engagements, anniversaries, and other celebrations, representing the ultimate indulgence and expression of love.”

Tarun Kanwar, Director at Navrattan Jewellers, New Delhi said, “For aeons, natural diamonds have symbolised love and commitment. They have been intertwined with cultures & traditions and symbolised timelessness. The efforts of NDC have gone a long way in communicating the rarity and exclusivity of natural diamonds further enhancing their allure as luxury indulgence. We’ve seen a definite trend towards fewer and better purchases. Timelessness with exclusivity seems to be underlying themes. Rare and fancy cut diamonds have largely addressed that need. I feel large fancy cut diamonds in all jewelry forms will continue to dominate the jewelry designs all thru 2024. The campaigns by NDC has definitely kept natural diamonds in vogue specially to younger audiences, while continuing to perpetuate the mystic allure of natural diamonds.”

As the jewellery industry evolves, the Natural Diamond Council remains committed to championing the brilliance of natural diamonds and empowering consumers to make informed choices that reflect their personal style and values.

Spotted: Who Wore What (December 2018)

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