Reliance Jewels to play soothing music in showrooms

In an important move, Reliance jewels has decided to embrace the vast diversity echoed from different regions within our country and fuse it into creating soothing customised music that will be played in their showrooms. In this way, the specialty chain of Reliance Retail, will be the first Indian Jewellery brand to uniquely compose exclusive ambient music by incorporating a regional touch of authentic musical instruments, cultures and sounds. The ambient music is designed to complement the unique range of elegant and classy Jewellery that are showcased.

Special care has been taken to incorporate regional instruments while composing each piece of music. The defining factors to the various types of melodies are the raga and taal. Musical instruments like dilruba, santur, sarangi, mridanga, sitar, piano, violins, tabla to name a few have been used to create soulful ethnic melodies that beautifully mirror the cultural aspect of various regions across India.

As Sunil Nayak elaborates, “The idea behind composing regional ambient music for our showrooms is to provide an unmatched and a memorable shopping experience for our customers. My team and I are absolutely delighted and thrilled to launch our very own composed ambient music that will set a perfect mood for our shoppers.”

As is well- known, at Reliance Jewels, gold and diamonds are available at the most competitive rates. Zero wastage and competitive making charges ensure 100% satisfaction for customers. With a spectacular variety of designs in its collection, Reliance Jewels has an ornament to fit every personality and every occasion.

It may be recalled that Reliance Jewels deals only in 100% BIS Hallmarked Gold. Every diamond used is internationally certified by Independent Certification Laboratories. Every showroom has karat meters for customers to assess the purity of gold free of cost. Its Exquisite Range of Jewellery combined with 100% assurance of purity & services like Customization, Jewellery Cleaning & Polishing, Gold Purity Check & availability of Karigar rooms & Karat Meters in every showroom makes it a one-stop shopping destination for fine jewellery.