Reliance Jewels to launch ‘Be The Moment’ campaign on its 8th anniversary

Reliance Jewels, the jewellery specialty chain from Reliance Retail, is announcing its new brand philosophy and creative campaign – ‘Be The Moment’, and plans to unveil it on its eighth anniversary on August15, 2015. Through this campaign, Reliance Jewels would mark a quantum leap by exhibiting jewellery in a non-conventional way, and redefine its brand identity.

The ‘Be the Moment’ campaign advocates living every moment like an occasion instead of waiting for occasions. Every moment is life. So, each moment should be made meaningful and celebrated.

Sunil Nayak, CEO of Reliance Jewels, said, “The ‘BE THE MOMENT’ philosophy is the story of our entire life in just two words – Becoming and Being. Life is now, and now is the moment. So, stop Becoming and start Being. The campaign would give the brand a platform to become a game changer in the jewellery category, along with making a distinct impression in the industry and among consumers.”

Reliance Jewels enjoys much consumer affinity with its offerings of gold and diamonds made available at the most competitive rates, zero wastage and competitive making charges, thousands of designs for every taste and need, assurance of 100 percent purity, transparent pricing and guaranteed top quality for every piece of jewellery. The company only deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. Every showroom has karat meters for customers to assess purity of gold free of cost. Reliance Jewels has also launched its Golden Steps jewellery purchase schemes to help customers plan their purchases well in advance.