Reliance Jewels launches ‘Solitaire Illusions’ diamond jewellery collection

Reliance Jewels, a leading jewellery retail brand in India, has launched a collection namely the 'Solitaire Illusions' collection. Each jewel piece in this collection is crafted with most intricately set Diamonds creating the perfect illusion of a Solitaire, hence the name.

Solitaire jewellery being desired by all women, but expensive to own; this collection taps into the need of owning a solitaire-like jewellery piece. Earrings, pendants, rings make up the collection. The designs of the collection are in sync with elite, modern, contemporary appeal.

Ashok Kaul, Sr. Vice President & Business Head, Reliance Jewels said, “Diamond Solitaires being very expensive and niche, most discerning customers tend to reluctantly shy away on making a purchase decision. Through an extremely innovative and path-breaking move Reliance Jewels has crafted the 'Solitaire Illusions' – a collection of assembled diamond jewelry that recreates the perfect look of the solitaire. The collection will offer elegant individual pieces and sets at attractive prices, thus giving wings to that dream of owning a solitaire.”

Jewellery pieces in the collection are priced at fraction of Solitaire prices, with price points beginning from Rs.19000/-. The collection is being retailed across all Reliance Jewels showrooms.

Reliance Jewels is the jewellery arm of Reliance Retail Limited. As a brand it offers customers a promise of 100 percent purity as it offers only 100percent BIS Hallmarked Gold, and diamonds that are 100 percent Internationally Certified by Independent Certification Laboratories.