Pure Gold joins hands with Rio Tinto to offer Nazraana

Pure Gold Jewellers has tied-up with Rio Tinto to offer the latter’s Nazraana diamond jewellery collection at its retail stores in the Middle East, as per reports. As an exclusive partner to Rio Tinto to offer its Nazraana collection, Pure Gold will bring its customers a glittering spread for the festive occasion. The jewellery is made in pure natural diamonds and hallmarked 18K gold.

The Nazraana range is a dedicated line for weddings and gifting sentiments during festivals and celebrations. For the festive occasion, Nazraana offers floral motifs in necklaces, ear-rings, bracelets, rings. The price points begin at AED 1099 onwards, reports add. The design sensibilities are modern offering styles in haute couture and high-street fashion, combining tassels and diamonds in unique ways.

Rio Tinto cites this partnership as a step to fill the gap for affordable diamond jewellery for festivals, in the region, and to tap a large consumer base with Pure Gold’s reach, reports add.