The new stores mirror the company’s design sensibility to tap the consumer’s aspirations, and will also showcase the Pure Gold signature collections. The company is looking ahead to launch additional stores in the Middle East and increase its presence in the region, reports say. Currently, Pure Gold Jewellers is one of the fastest growing companies in jewellery in the Middle East, as per reports. It is the only 'D' certified World Diamond Mark authorized diamond retailer in the GCC region.
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