Pranda launches new logo and tagline

Pranda Group, a leading global jewelry producer and supplier, launched a new logo and tagline, on the occasion of celebrating its 40th anniversary. The new brand identity reflects its longstanding value.

The new tagline reads – ‘The Architecture of Craftsmanship’, which will supplement the logo and group’s vision. It will represent Pranda Group’s business structure and foundation, and embody its core values of providing “Mass Craftsmanship”, that is, producing beautiful artisan quality pieces on a large scale with care and commitment to quality.

Pranda Group has grown over the last four decades to a position of prominence as a globally recognized leader in producing millions of pieces of high quality jewelry with consistent craftsmanship. A major factor in this growth and success has been the Pranda Process – a unique systematic management style with seven steps to excellence in production and distribution.

“The Architecture of Craftsmanship” tagline exemplifies the final products of the Pranda Process and the creativity required to consistently produce quality jewelry while maintaining rigorous standards at scale. In addition to the Pranda Process – core values are instilled in and reflected by each employee – which has led to sustainable growth and continuous improvement with a focus on stakeholders. Pranda Group will move forward with the expertise garnered over the last 40 years with a vision to expand market reach by upholding brand promises and continuing to produce craftsman quality products internationally.

“For the past 40 years, Pranda Group has accomplished the impossible in the jewelry world; we are able to mass-produce fine quality jewelry products that were once achieved only through the handmade process by highly-skilled master goldsmiths," said Mr. Prida Tiasuwan, Chairman of Pranda Group.

Mr. Prida Tiasuwan, continued: “Our customers have come to trust the Pranda name; they expect superior craftsmanship from our meticulous jewelry making process on a truly global scale. We’ve done this for decades by staying true to our most important value of crafting beautiful pieces from the heart as our new logo symbolizes.”

Pranda Group will hold an evening of celebration at Royal Jubilee Ballroom, IMPACT Muang Thong Thani, Bangkok on September 8th to mark the special occasion among customers, suppliers, and other stakeholders alike.