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Popley forays into Disney jewellery
Will retail the collection at its exclusive outlets
By: Diamond World News Service
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Aug 4 2008 1:10PM
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Reference: 2898  

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India’s leading jewellery manufacturer and retailer, the, Popley Group has launched the Disney Fine Jewellery collection. The jewellery pieces - range from neckpieces, earrings and rings in diamonds embedded in platinum and gold metals to the Disney themes of Mickey and friends, Winnie the Pooh and Disney princesses. Each sub-collection contains 8 – 88 pieces, which overall appeal to the high-end urban tastes.

Rhea Nasta, Jewellery designer & consultant, Popley Group and designer in the Disney Fine Jewellery collection said, “Every piece has gone through rigorous quality checks through every stage of production till final certification. It will be sold across Disney Fine Jewellery counters with special product displays and packaging". The diamonds used in the jewellery will be certified by International Gemological Institute and the plain gold by the Bureau of Indian Standards (BIS).

Rajiv Popley, Director, Popley Group said "Popley has been synonymous with international brand launches for the Indian and Middle East markets. With this launch, Popleys have forayed into one more innovative blend of emotions and fashion enwrapped with diamonds and platinum. Tapping into the special emotions that the Disney brand evokes and creating these precious works into gold and platinum has been an exciting and fun experience for our designers." The collection is currently being retailed at Popley & Sons showrooms at Bandra and Opera House, Mumbai and Popley La Classique at Grand Hyatt.

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