Bespoke jewellery brand Poonam Soni shares a two page spread in the Rolls Royce Coffee Table Book celebrating 90 years of the Phantom. The brand is featured with its design philosophy and some customized designs in this elite book. The brand Poonam Soni being synonymous with high-end luxury was selected to partake in the limited edition book for it being on par with the values of aspirational global brands; the positioning and prestige gained over the years being in sync with the criteria set for the world renowned Rolls Royce’s celebrations of the Phantom.
Putting her on par with Rolls Royce; after a comprehensive research of the luxury industry; Soni was identified as a bespoke brand to feature in the book along with top luxury brands in various segments. The limited edition book will be gifted to 2000 of the most elite customers and also showcased across all the Rolls Royce and Bentley showrooms.
Brand Poonam Soni was invited by Richard Freed, Director at St James’s House and received a crested invitation for the same. The Coffee Table book will be launched at an exclusive invite only event, on 11th December 2014, at the Dorchester in London.
In the last 2 years Poonam Soni has made inroads in the U.S. market through a new brand of fashion jewellery retailed at select high-end stores and participated this year at the two of the New York Fashion Weeks. The brand established as a couture brand for credibility and design by the fashion elite in the US and globally, Soni is planning to create further authenticity in the leading market by hallmarking all her collection pieces creating a wider market for excellent design and credibility.