Platinum jewellery for men launched in Lucknow

A platinum jewellery collection for men was launched at jeweler - Mohan Shyam Kalyan Das Jewellers in Lucknow among a glittering event. Award-winning actor Randeep Hooda launched the collection’s design inspiration stems from ‘Digital Fantasy’ an international design trend. It is a communion of classic designs with modern sensibilities. The design is bold yet minimalistic, inspired by geometrical shapes and patterns, which has a bold interplay of lines and structures. The combination of matt and satin finishes in digitized patterns add character to this collection of bracelets, rings, chains and kadas.

The collection is being retailed beginning Rs. 80, 000 onwards.

The choice of platinum as a metal for men’s jewellery is fast catching pace. Commenting on the launch of the new platinum collection for men, Amit Rastogi, Owner, Mohan Shyam Kalyan Das Jewellers, said, “We have seen a growing interest amongst men for platinum jewellery. Platinum as a metal is distinctive and has a refined charm that men prefer when it comes to jewellery. The men’s collection includes a wide variety of rings, chains bracelets and kadas. We believe in the category and are very positive about growth in the men’s segment.”

Rajesh Rajendran, Director Trade Marketing and Development, Platinum Guild International added, “In the recent years, we have seen a great demand for platinum rings, chains and bracelets as it is understated, yet sophisticated. The promising growth of this category has not only excited the trade but has also given us the confidence to expand this segment further. “

Randeep Hooda, said, said, “I like the look, the feel and the subtlety of the metal. To me it is a statement of individuality. Also I don’t have to restrict myself while wearing platinum jewellery as its durability and unchanging quality ensures that it will last a lifetime of wear or maybe more.”