Platinum Evara unveiled at Jos Alukkas in Hyderabad

Bollywood actress Dia Mirza with her husband, Sahil Sangha launched the exciting new wedding jewellery range of Evara Platinum Blessings at the Jos Alukkas store in Hyderabad.

The jewellery range of Evara Platinum Blessings has been designed keeping in mind what appeals to the modern bride and groom. EVARA Platinum extends into the opportunity for dual gifting for the modern bride and the groom from the parents, in-laws or from the elders in the family, who wish to bless the couple. The name EVARA is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love. Love is at the heart of every EVARA design with a ‘Platinum Bond’ that holds together multiple strands, symbolic of the coming together of two families to create a beautiful, new relationship.

Sharing the precious moment, Dia Mirza was elated to receive Platinum Blessings from her mother and said, “Platinum stays true to its promise of offering you exclusivity with unique and contemporary designs that has always enchanted me and to be blessed by Mom today with Platinum EVARA makes for an unforgettable moment. The concept of EVARA is the perfect expression of the blessings of everlasting love we wish to always have with us as a couple and is rightly embodied in this beautiful platinum jewellery that we have received.”

She further added, “Our union is complete with blessings from our families and this commitment of love and respect is rightly embodied in the design form of the Platinum Bond that is present in Sahil’s chain and bracelet as well as my necklace and earring set. I feel truly blessed to receive this gift from mom and will treasure my Platinum EVARA forever.”

Sahil Sangha said “Marriage is about two halves of the same soul joining together in life’s journey and today this gift from Dia’s Mom once again seals our commitment with a promise of eternal love. Thank you Mom, I feel blessed and overwhelmed with your love and respect with this symbolic piece from Platinum EVARA. Our bond of love is strong just like platinum and this will always be a beautiful reminder of your blessings that will always be with us.

Varghese Alukka, Managing Director, Jos Alukkas Jewellery said “The jewellery buying pattern in India has been evolving in the past few years and platinum has been gradually gaining popularity. The designs and the campaign for Platinum EVARA inspires a deep emotional connect - as a gift of love from parents to the bride and the groom. This premium offering in the wedding jewellery category reflects the beautiful sentiment of love the bride carries with her from one family to another. The new offering has definite potential to accelerate our platinum sales in the wedding season.”

At the launch, Vaishali Banerjee, Managing Director India, Platinum Guild International said “We are very pleased at the way Platinum Evara has been received by the consumers and the trade, considering that the category is at its preliminary stages. Consumers believe that platinum symbolises love. Therefore the entire idea of blessings and the platinum bond, which is symbolic of everlasting love, resonates well with the new bride and the groom. Through our research we have understood that there is huge appeal for platinum amongst young brides and parents.”

She further added “Platinum is known and believed to be a mark of everlasting love. While Platinum Love Bands symbolizes love between couples, Evara is a symbol of love and parental blessings.”

Platinum Evara jewellery has been designed keeping in mind the design aesthetics of the modern bride and groom that it can be worn beyond the wedding occasions. Every milestone occasions ushering in love and blessings deserve to be celebrated with Platinum Evara, because blessings are always everlasting and love is central to platinum.