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Platinum EVARA presents Season 7 Band Baajaa Bride with Sabyasachi
This coincides with a launch of Platinum EVARA’s new collection
By: Diamond World News Service
Nov 12 2016 1:35PM
Reference: 13617  

Season 7 of the popular Band Baajaa Bride with Sabyasachi presented by Platinum EVARA has begun, coinciding with a launch of Platinum EVARA’s new collection to widen its appeal to the new modern bride.

Platinum EVARA has a deeply rooted meaning in Sanskrit with “blessings"as its core philosophy and the show aptly reflects this philosophy. It mirrors the dreams and desires of young contemporary brides. This year, Platinum EVARA gave brides-to-be an opportunity during registration, to be a part of the show through a digital contest. The winner gets a direct entry into season 7 and will be crowned as the “EVARA Bride”.

Ms.Vaishali Banerjee, Managing Director India, Platinum Guild International, said, “Taking a cue from the show and to suit the need of every modern bride and groom, Platinum EVARA recently launched a new collection. The show portrays precious moments between the couple and families and strengthen their bond, which is what Platinum EVARA stands for. It is a promise of love between parents and daughter and the love and respect between the two families.”

Platinum EVARA is a classic representation of modern marriage with its design having a ‘Platinum Bond’ that holds together multiple strands symbolic of the coming together of two families. The show will capture precious moments of eternal love and blessings between the couple and their families.

Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus said, “The art of crafting content strategies for a brand involves pairing a right story with the right platform. Band Baajaa Bride, has been showcasing the journeys of love, emotions shared by the bride and her family. It perfectly resonates the Platinum EVARA’s philosophy, making it the apt platform to showcase the new collection and in the right context.”

There would stories of be 13 lucky brides, 13 makeovers with Platinum EVARA on Band Baajaa Bride.

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