29 Feb 2020
DiamondWorld Directory
Home |
News
Home
Platinum EVARA presents Season 7 Band Baajaa Bride with Sabyasachi
This coincides with a launch of Platinum EVARA’s new collection
By: Diamond World News Service
|
Nov 12 2016 1:35PM
|
Reference: 13617  

DecreaseIncrease
Season 7 of the popular Band Baajaa Bride with Sabyasachi presented by Platinum EVARA has begun, coinciding with a launch of Platinum EVARA’s new collection to widen its appeal to the new modern bride.

Platinum EVARA has a deeply rooted meaning in Sanskrit with “blessings"as its core philosophy and the show aptly reflects this philosophy. It mirrors the dreams and desires of young contemporary brides. This year, Platinum EVARA gave brides-to-be an opportunity during registration, to be a part of the show through a digital contest. The winner gets a direct entry into season 7 and will be crowned as the “EVARA Bride”.

Ms.Vaishali Banerjee, Managing Director India, Platinum Guild International, said, “Taking a cue from the show and to suit the need of every modern bride and groom, Platinum EVARA recently launched a new collection. The show portrays precious moments between the couple and families and strengthen their bond, which is what Platinum EVARA stands for. It is a promise of love between parents and daughter and the love and respect between the two families.”

Platinum EVARA is a classic representation of modern marriage with its design having a ‘Platinum Bond’ that holds together multiple strands symbolic of the coming together of two families. The show will capture precious moments of eternal love and blessings between the couple and their families.

Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus said, “The art of crafting content strategies for a brand involves pairing a right story with the right platform. Band Baajaa Bride, has been showcasing the journeys of love, emotions shared by the bride and her family. It perfectly resonates the Platinum EVARA’s philosophy, making it the apt platform to showcase the new collection and in the right context.”

There would stories of be 13 lucky brides, 13 makeovers with Platinum EVARA on Band Baajaa Bride.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
Kosher 23460
Advertisement
HouseAd_Trade Fair
Recent Issue
2019
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 24436
GJEPC Chairman Interview
Views: 22071
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 29240
Promo for IJ Awards 2012 at NDTV Profit
Views: 42712
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 45073
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 17848
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 42994
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 41008
Advertisement
GIA_NEWS
Advertisement
M.Tarun
Member of:
Supporter of: