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Participants at BaselWorld 2010 yet conscious at maintaining costs
Moderate participation by jewellery and diamond companies
By: Diamond World News Service
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Mar 20 2010 3:19PM
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Reference: 4777  

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BaselWorld 2010, which spans between 18-25 March, 2010, is reflecting some of the market enthusiasm and positivity. This years edition of BaselWorld, the premier watch and jewellery trade show has welcomed the launch of new products from leading watch brands. Watch companies enhancing their product portfolio, signifies a comeback in market sentiments and of a growing economy.

Also, the gem and jewellery industry is hopeful that the year would generate better sales. India saw a larger participation at this edition of BaselWorld. There were more exhibitors at the India Pavilion over last year, and India’s Gem and Jewellery Export promotion Council has taken stronger efforts to promote India Pavilion and attract buyers. As a strategic promotional activity, a jewellery parade is conducted everyday at the India Pavilion, and there is a special showcase of every Indian exhibitor and a jewellery parade at the BaselWorld palace.

Although costs of exhibition have underlined participation of many global gem and jewellery players, which indicates that the industry is maintaining a cautious outlook on expenses, although the economy has improved. Some large scale companies are sharing booth spaces, as their idea to cut back on exhibition expenses. Also, with the HongKong International Jewellery Show having concluded only days ago, the buyer response for jewellery and diamonds at the BaselWorld 2010 has been low. This also brings forth an observation that the European markets have not picked up as well as the Asian markets.

Some exhibitors indicate that their participation at the BaselWorld 2010 is necessitated by their regular clientele appearing at the event, although the high costs would impact their future participations.

If costs continue to underline the decisions of companies to participate, some exhibitors opine that the BaselWorld would culminate into an annual exhibiting platform for high-end watches and jewellery, and be less attractive for suppliers of diamonds and gemstones who participate in many such leading trade events throughout the year.

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