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Parth Diamonds launches light weight jewellery collection
The collection is entitled ‘The Elegant Speak’
By: Diamond World News Service
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Oct 24 2013 2:07PM
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Reference: 8424  

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‘The Elegant Speak’, is a new collection introduced by Parth Diamond Pvt.Ltd. and is also its foray into the light weight jewellery space. The collection taps into the approach that modern Indian women consider jewellery as an essential accessory to team up the look for all occasions.

Capitalizing on its core competency, Parth breaks new ground with fancy cut diamonds in light weight jewellery. The new launch is an extension from heavy jewellery to delicate ones. Commenting on the same, Director Vaishal Jariwala says, “Parth is known for its use of fancy cut diamonds in diamond jewellery. We are skilled in sequencing fancy shapes in necklaces, bangles, bracelets, rings, tanmaniyas. Entering into light weight segment is to give maximum advantage to the end consumers to enjoy and experience tiny luxuries of fancy diamonds even in the delicate, light weight jewellery. ‘The Elegant Speak’ thus passages small treasures in big packages; opening possibilities to fancy diamond jewellery in small budgets.”

The collection is ‘stylish’ with unusual combinations of pears, marquise, ovals, emeralds, trillions, tapers, baguettes, and many more in striking petite jewellery. Recognizing changing consumer behavior the jewellery today has become more of as an accessory and lifestyle commodity. Further, the price point jewellery which maintains our identity as Fancy Diamond Jeweller and also provides jewellery at a relative moderate price are good substitutes to Gold coins. ‘The Elegant speak’ Jewellery shares benefits of owning a smart designer accessory in fancy shape diamonds and gold which has more utility than gold coins. Creating desirous right and bring the individuality of the Jewellery with rings, necklaces, bracelets, earrings, pendants, tanmaniyas with Parth Diamond’s ‘The Elegant Speak’.

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