Friss is the head of Scandinavian Tobacco Group and will take on his new role at Pandora from current CEO Allan Leighton, from March 2015, reports say.
Current CEO Leighton will be recommended by the company for the role of co-deputy chairman, further ahead, and Peder Tuborgh, chief executive of Danish dairy producer Arla Foods, for chairman, at the general meetings of the company, reports say.
Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet