PNG Jewellers bags three awards at National Jewellery Awards 2017

Leading retail jewellery entity PNG Jewellers was honoured with three awards at the prestigious ‘National Jewellery Awards 2017’. It was recognized with ‘The best 360 marketing campaign of the year’ the ‘National Diamond jewellery’ and ‘Best Paramparik Gold Jewellery’ of the year awards. PNG Jewellers also earned another laurel at the Retail Jewellers India Awards 2017 for the ‘Social Media Campaign of the Year’.

On this occasion, Mr. Saurabh Gadgil – Chairman & Managing Director, PNG Jewellers said, “We at PNG Jewellers are constantly working towards evolving the brand that comes with a great lineage, the best in every aspect whether it is design or marketing, we are now an international brand that appeals to global audience. I would like to thank the jury for recognizing our efforts and encouraging us wholeheartedly”.

The brand has been consciously focusing on design in the last couple of years, which has drawn trade and consumer appreciation towards it. These award winning designs have been meticulously conceptualized, designed, crafted and finished by the Design team at PNG Jewellers.

The brand has also executed some robust marketing campaigns which has gained much traction on traditional and digital mediums, ‘The best 360 degree marketing campaign of the year’ for their Diwali campaign. The campaign was launched pre-Diwali season and was successfully promoted across various verticals including in-store branding, BTL, Cable TV, Radio, PR, Digital, Cinema, Outdoor, etc. The campaign gathered tremendous public response and reflected in creating a milestone campaign. The brand also received accolades at the Retail Jeweller India Awards 2017 for the best social media campaign for #IAMPNG that featured lucky customers being featured in the brand calendar and on their social platforms.