PCJ launches affordable ‘Spectrum’ line of jewellery

PC Jeweller (PCJ) launched a new jewellery line entitled ‘Spectrum’ which caters to the casual and affordable jewellery segment. It adopts the shift towards light-weight and easy to wear jewellery amongst the younger and working population. The line of jewellery is launched across all the 39 showrooms of the retailer in India. It is priced between Rs 10,000 to Rs 1, 20,000.

Inspired by the colours of the rainbow from red to violet, the designs are engraved with colourful diamonds and stones cut in trendy shapes and embedded in yellow and white gold metal base. Earrings, bracelets, rings, pendants and pendant sets make up the offering in this line.

The colours in the collection speak of the every mood of woman, highlighting her expression and her story- a red reflects her happiness, while yellow brings forth the innocence.

Mr. Balram Garg, Managing Director, PCJ said, “Jewellery is an inseparable part of a woman who communicates her desires, mood through in various ways, one of which is colours. Every colour that she chooses to wear expresses the mood of the moment and the story behind. We thought of dedicating an entire collection to this versatility which we have named as SPECTRUM. This new collection is vibrant, easy to wear, lively and not so expensive.” PCJ launched the collection amidst customers allowing them to experience the design for themselves. The launch took place simultaneously across all the stores in the country and at the same time, in the same manner. An entire counter has been dedicated to the line. “We have placed this collection at every showroom of ours throughout the country so it will not be limited to any specific cities”, added Mr. Garg.