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P Mangatram Jewellers launches lightest weighed jewellery collection in India
The collection entitled Nysa has price points between Rs. 4,000 to Rs. 4, 00,000
By: Diamond World News Service
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Mar 1 2016 8:35AM
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Reference: 12744  

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P Mangatram Jewellers, a leading manufacturing company in Hyderabad, India, has launched a new jewellery collection that sets the record of being the lightest weighed jewellery collection in India, according to the company. The collection entitled Nysa, showcased at Signature IIJS 2016 defines the concept of creating meticulous designs with breathtaking innovation.

Previously, P Mangatram Jewellers had earned recognition for having created the worlds lightest necklace – a 3.5 gram jewellery piece designed in 18 k gold and precious stones.

The Nysa collection includes rings, necklace, earring, pendants and bracelets designed to define individual styles. The price points of the collection are between Rs. 4,000 to Rs. 4, 00,000.

Sanjay Gulabani, Managing Director, P Mangatram Jewellers Pvt. Ltd. said, ‘With the rising prices of gold, customers are concentrating on the designs which are more contemporary. We pioneered the world’s lightest necklace keeping in mind the soaring prices of the yellow metal that has gone beyond the reach of middle class customers. Moreover since buying gold is still considered as investment, Nysa collection though lighter in weight inherits luxury and status symbol to capitalize on future trends. Nysa collection is tribute to our growing innovation in producing world-class studded jewellery at competitive prices, signaling evolution in jewellery industry.”

The blend of design and pocket-friendly jewellery comes through in the pieces - a signature necklace crafted with minutest details in yellow gold and rubies lends a fuller look, gold bangles made in 22 k gold and precious stones, the Temple Locket set in 22 k gold with CZ stones are some such. The lockets in the collection begin with a gold weight of 1 gram onwards.

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