01 Dec 2021
DiamondWorld Directory
Home |
Over 2000 polished diamonds have been selected under ALROSA's PJSC program
ALROSA PJSC is rolling out a program that will allow jewellery buyers to track their diamond’s history in detail, using an identity number and electronic and video passports
By: Diamond World News Service
Jul 1 2019 8:51AM
Reference: 22335  


Ever wondered where that sparkly stone on your finger was dug up? Who polished it and where? The world’s top diamond producer wants to answer all your questions.

Russia’s ALROSA PJSC is rolling out a program that will allow jewelry buyers to track their diamond’s history in detail, using an identity number and electronic and video passports, as part of efforts to boost demand for the company’s products and appeal to younger customers. ALROSA has selected an initial 2,000 polished diamonds for the program, head of sales Evgeny Agureev told reporters in Moscow.

Diamond miners and retailers around the world are trying to develop new ways to reassure consumers that the stones they sell are free from many of the negative associations that have haunted the industry for so long. The industry is also grappling with softer demand for rough diamonds.

Last year, De Beers unveiled a blockchain system to track diamonds through their long and obscure journey from mine to jewelry shop. Tiffany & Co. said earlier this year it will begin sharing the provenance of its diamonds with consumers in an effort to be more transparent, saying the region or country of origin will be displayed alongside a selection of diamond rings it sells.

ALROSA, which is the biggest diamond miner on a carat basis, will start offering the feature to customers of its own polishing unit and has discussed the option with three polishing clients, including in the U.S. and China, Agureev said. The company also plans to start selling diamonds to retail clients through an online shop in the autumn, he said.

Global demand for rough diamonds has faltered this year as buyers who cut, polish and trade the stones struggle to make a profit at current prices. De Beers said earlier this week its latest sales were 33% lower than a year earlier, and ALROSA is experiencing similar challenges, said Agureev.


The Russian company will probably miss its 2019 sales target of 38 million carats, he said, adding there’s potential for the market to start recovering in the autumn.



Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 30155
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 6614
GJEPC Chairman Interview
Views: 26412
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 36316
Promo for IJ Awards 2012 at NDTV Profit
Views: 50254
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 63610
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20382
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 48252
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 47401
DW Whatsapp Sub sq
Member of:
Supporter of: