Organizers to enhance inhorgenta show

New additions in the organization of the inhorgenta are being planned by the organizers of the trade show, to enhance its appeal. Beginning next year, the enhancements will be built into the show through the coming years. Also, the event is being named as INHORGENTA MUNICH, with the next trade slated between February 10 to 13, 2012 in Munich.

The visual design is being enhanced and associated more closely with the Munich location, the exhibition halls are being redesigned to a more sophisticated appeal, with high-quality lounges and attractive special shows.

"We have developed a whole range of components that in the coming years will make INHORGENTA MUNICH even more attractive to exhibitors and visitors," says Renate Wittgenstein product manager at INHORGENTA MUNICH and one of the driving forces behind the changes being implemented by 2014. "We want to bring INHORGENTA MUNICH onto a sustainable growth path, to sharpen the profile of the event and the segments, and to clearly position the show in relation to the competition", he added.

A stylishly revamped INHORGENTA MUNICH Lounge, where exhibitors could also host their own events are being planned; a culinary treat with celebrity chef Holger Stromberg ( the official cook for the German national football squad and who since last year has been actively involved in both ISPO MUNICH and INHORGENTA MUNICH), will be running the "Schlossrestaurant" and the "Buddha Bar", the new Howard Hughes Lounge. Also, a day bar and the INHORGENTA MUNICH Lounge will be provided for visitors. The supporting program to INHORGENTA MUNICH will be redesigned for 2012, and will feature many lectures by selected speakers including Professor Dirk Wolfes ("Fashion Future Trends"), Nicolas Tscheche from Airbus ("Luxury in Commercial Aviation"), Björn Theis of Z-Punkt ("Evolution of Luxury") and Professor Dr. Fritz Frenkler of the Technical University of Munich who will be speaking about "The Future of Industrial Design".

Renate Wittgenstein added that, "Our goal is to make better use of the excellent image and attractiveness of the city for the trade show, particularly as regards international competition."