Only Natural Diamonds (OND), the consumer-facing, multi-channel digital platform powered by Natural Diamond Council launches its first-ever digital cover featuring supermodel and musician, Karen Elson.
The inaugural Spring cover marks newly appointed Editor in Chief Sam Broekema first cover for OND. Only Natural Diamonds is planning a quarterly cover cadence.
Only Natural Diamonds serves as the premiere destination for diamond inspiration and the channel for many different diamond stories. The choice to seasonally culminate its storytelling with an of-the-moment visual representation was a natural progression of its content platform, which saw over 130MM unique visitors in 2021.
“The standard bearer of cultural significance is the cover,” says Sam Broekema, editor in chief of Only Natural Diamonds.”We’re excited to mark this season with a cover star who naturally embodies the inherent values of natural diamonds. There are few models who have the staying power of Karen Elson, who defined grunge-era-cool, then evolved into a runway maven par excellence, and then reinvented herself as a boho songbird. Like a natural diamond, Karen stands outside of the trends and transcends versatility.”
“Karen Elson is a role model who represents self-assured feminine independence and strength mirroring an exciting trend in the current diamond market,” says Kristina Buckley Kayel, Managing Director of Natural Diamond Council. “Female self-purchase of diamond jewelry is officially outpacing the bridal market in terms of sales value. In thinking of that consumer, we wanted our first cover star to epitomize her.”
The cover was shot in New York City by Jennifer Livingston and will be accompanied by an exclusive interview with its star, as well as an extensive 13-page editorial and video infused with new ideas for styling modern diamond jewelry. Jewelry brands incorporated in the shoot include Bulgari, Cartier, Birthright Foundry (a participant in NDC!s Emerging Designers Diamond Initiative), KHIRY (a participant in NDC!s Emerging Designers Diamond Initiative), Van Cleef & Arpels, London Jewelers, Harwell Godfrey, Bucherer, Chanel, Gucci, Louis Vuitton, Mateo, and Tabeyer.