22 Jul 2019
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ORRA’s Latest Ad Celebrates Undying Love
Set against the backdrop of a cozy chat between a mother-in-law and daughter-in-law, the film ends with a less than expected ending.
By: Diamond World News Service
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Apr 25 2018 10:22AM
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Reference: 16291  

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She treasures every pieces of jewellery that you have ever given her, and wouldn’t you do just the same? Celebrating the emotions and memories associated to jewellery gifting, ORRA launched it latest digital film. Set against the backdrop of a cozy chat between a mother-in-law and daughter-in-law, the film ends with a less than expected ending.

A Sunday afternoon tête-à-tête, the film explores the evolving relationships in a contemporary Indian household. While we see a no holds barred conversation between the mother-in-law and daughter-in-law, the film also explores how jewellery gifting is not only limited to men anymore as well as the versatility in product offers that ORRA has across different age groups. After all, romance is all about the emotion that you hold within your heart with the little things you do!

Commenting on the launch of the film, Mr. Vijay Jain CEO and Director – ORRA says, “At ORRA we understand that jewellery is not as much about the investment value as the emotive value that it holds. So whether it is an anniversary, birthday or wedding celebration we too cherish with our customers the emotions that each piece brings to them. In a setting which captures the new relationship between a mother-in-law and her daughter-in-law, we also wanted to showcase the shared responsibilities of men in a contemporary household. Together with this cumulative experience that we have derived from our customers who walk into our stores, through our ongoing Anniversary Sale offers, we wish to give our patrons yet another reason to indulge in our celebrated diamonds.”

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