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ORRA launches diamond pendant collection for Valentine’s Day
The collection taps the ‘affordable’ quotient
By: Diamond World News Service
Feb 4 2012 5:29PM
Reference: 6700  


ORRA, a leading diamond jewellery brand has launched various options involving the consumer to celebrate Valentine’s Day. It has introduced a Valentine’s Day collection of diamond studded silver pendants in designs of floral and heart shaped intertwined pendants, which taps the ‘affordable’ quotient of a jewellery buyer. The price range of the collection begins at Rs.1999 onwards.

Mr. Vijay Jain, CEO, ORRA says "Valentines Day is widely celebrated in India and we thought of keeping a low entry point of Rs.1999, so that the buyer can buy something absolutely exquisite without having to buy it at a discount, because love is a feeling which doesn't deserve a discount".

The retail brand is also offering with a give away of a pair of beautifully etched champagne glasses, on purchase of the Valentine ‘Heart of Perfection’ Collection. This collection offers a range of designs set in pink and white gold encrusted with special Heart and Arrows diamonds, which display the pattern of hearts and arrows when seen through a magnifying glass. To carry forward the design theme this year of ‘Journey of Love’, ORRA invites its customers to write their most romantic memory on heart shaped post-its which become a part of the Valentine ‘Wall of Memories’ at every ORRA showroom.

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