04 Jun 2020
DiamondWorld Directory
Home |
ORRA launches Barcode collection with Encrypted Messages for Valentine's Day
Dwelling on the parallel yet interconnected design of the barcode, ORRA Platinum Bands launches its Barcode collection.
By: Diamond World News Service
Feb 10 2018 11:54PM
Reference: 16062  


If asked to define yourself, what words would you choose? Would you state your profession, age or educational qualification? Or would you define yourself by a beautiful journey of love, unique only to you? Dwelling on the parallel yet interconnected design of the barcode, ORRA Platinum Bands launches its Barcode collection.

Symbolic of a story unique to every couple, the collection consists of his and her rings with designs encrypted in the form of a barcode for ‘U’, ‘S’ and ‘US’. Similar to a set of interconnected lines drawn parallel in the universe to put you and him/her together, through this new collection ORRA celebrates the ‘meant to be’s’! A globally recognized representation of data these barcode embedded rings uniquely define stories of timeless love. Curated in eternal platinum and studded with exquisite Belgian diamonds, the range within this collection comes with different symbolisms of love. A ‘heart’ for undying love, or a cityscape overlooking the marvelous ocean view, each a story simply waiting to be told.

Speaking on the launch, Mr. Vijay Jain (CEO and Director – ORRA) says, “The Barcode collection from ORRA’s Platinum Couples banner is a continued testimony to the brands celebration of love. With over a decade of experience in conceptualizing and designing breath taking couple bands, we have been able to effectively cater to the engagement and wedding markets. Overall platinum sales are seeing a double digit growth, especially for rings. Furthermore, the category of men’s jewellery is seeing a growing demand with options ranging from rings and chains to bracelets in platinum. In addition, to the couple bands we have a range of bands exclusively designed for men as well.”

Patrons can view this new Barcode Collection across any of ORRA’s 32 stores in 21 cities or log onto www.orra.co.in for more details. The brand also offered personalization of designs, curated to individual tastes and preferences. Contact your nearest ORRA store for details today.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
HouseAd_Trade Fair
Search News by City
Kosher 23460
HouseAd_Trade Fair
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26392
GJEPC Chairman Interview
Views: 23692
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 30645
Promo for IJ Awards 2012 at NDTV Profit
Views: 44866
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 45887
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18161
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 43526
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 41783
Member of:
Supporter of: